embrace the power of content automation B2B content marketing can be a time-consuming process. Don’t I know it! Unfortunately, there are few simple solutions in terms of the quality of the content and the development of the strategy. Both require time and thought. There are, however, an increasing number of tools that can save time […]

embrace the power of content automation B2B content marketing can be a time-consuming process. Don’t I know it! Unfortunately, there are few simple solutions in terms of the quality of the content and the development of the strategy. Both require time and thought. There are, however, an increasing number of tools that can save time and money in the implementation of the strategy. Many of these tools provide key statistics and are very helpful in tracking the effectiveness of the strategies being implemented Recent research in the United States suggests that an increasing number of B2B marketers are using these tools. The rates of automation were found to be as follows: None – 18% Basic – 28% Moderate – 18% Intermediate – 23% Good – 34% High – 2% While very few businesses were found to be highly automated, more than 50% had achieved at least a moderate level of…