implement strategies to encourage positive online reviews Time and again in these articles I have panned intuition and judging the behaviour of others on the basis of your own behaviour. Well in this article, I am going to walk the talk. I have never read an online review and I suspect I will never read […]

implement strategies to encourage positive online reviews Time and again in these articles I have panned intuition and judging the behaviour of others on the basis of your own behaviour. Well in this article, I am going to walk the talk. I have never read an online review and I suspect I will never read one, except where it is a review of a product I am involved in marketing. I really don’t care what consumers say about a product I am considering buying. To be frank, I am not sure I have any respect for what they might say. That said, all of the available research points to the fact that I am an aberration, something I suspect you already knew. Research demonstrates that approximately 90% of consumers say that their purchase behaviour is directly or indirectly impacted by online reviews. Further to this: 30% say they are more…