learn how to target women The push for gender equality has changed much. It has not, however, changed the fact that most shopping is carried out by women. Research suggests that women are responsible for approximately 65% of global spending. Further research suggests that in the over 50-year old age cohort, some 75% of global […]

learn how to target women The push for gender equality has changed much. It has not, however, changed the fact that most shopping is carried out by women. Research suggests that women are responsible for approximately 65% of global spending. Further research suggests that in the over 50-year old age cohort, some 75% of global wealth is controlled by women. It is estimated that by 2020 women will be responsible for some 22 trillion in retail sales. Research also suggests that, in the US, women make 80% of healthcare decisions, and 68% of car purchase decisions. Some 75% of women identify themselves as the primary shopper. It is not at all wise to ignore women.  It is especially wise to treat them as an audience with unique qualities. Research suggests the importance of: Recognising that not only do women spend more, but, they have a greater multiplier effect than men.…