embrace the power of social media in targeting women Women have well and truly embraced social media. Research suggests that women are 58% of all Facebook users and 62% of all Twitter users. Women tend to be more active on social media than men, with 54% networking online daily compared with 42% of men. Some […]

embrace the power of social media in targeting women Women have well and truly embraced social media. Research suggests that women are 58% of all Facebook users and 62% of all Twitter users. Women tend to be more active on social media than men, with 54% networking online daily compared with 42% of men. Some 68% of women use social media to keep in touch with friends, family, and acquaintances. Women tend to have 8% more friends than men, and participate in 62% of online sharing. Some 80% of women share photographs, videos, and links via social media. On average, a female user updates her Facebook status 21 times per month. All of this suggests two things: Social media is an ideal media for marketing your offering to women. Social media is an ideal media for women to market you to their friends. Further: Women on Facebook influence more men…