chase the baby boomer dollar online There is this myth out there that people over 55 cannot get their head around the internet. Worse still, there is a myth that baby boomers and seniors tend not to shop online. In terms of marketing to baby boomers, there is also a myth that they do not […]

chase the baby boomer dollar online There is this myth out there that people over 55 cannot get their head around the internet. Worse still, there is a myth that baby boomers and seniors tend not to shop online. In terms of marketing to baby boomers, there is also a myth that they do not like social media. The facts, however, suggest otherwise. Consider for example: Percentage of millennials spending 15 hours or more a week on the internet – 41% Percentabe of baby boomers spending 15 hours or more a week on the internet – 51% Myth 1 exploded! Consider for example: Spending online by millennials in 2016 – $237 million Spending online by x generation in 2016 – $260 million Spending online by baby boomers in 2016 – $278 million Myth 2 exploded! Consider, for example, the percentage of people in Australia using Facebook: 18 – 29 –…