23% of problems online

recognise the potential issues in online shopping Australian Consumer Law research in 2016, found that 59% of those surveyed had experienced a problem with a purchase in the previous year. This same survey found that some 23% of problems were experienced with an online purchase. Another major survey in December 2016 found that 7.5% of […]

recognise the potential issues in online shopping Australian Consumer Law research in 2016, found that 59% of those surveyed had experienced a problem with a purchase in the previous year. This same survey found that some 23% of problems were experienced with an online purchase. Another major survey in December 2016 found that 7.5% of the value of all Australian retailing was online. Put simply, while generating 23% of problems, online purchasing constituted only 7.5% in terms of volume. While these figures may not be directly comparable, they do suggest that consumers experience more problems with online purchases than they do with offline purchases. The sectors where the greatest number of issues occurred when purchasing online were: Electronics and electrical Clothing Footwear Cosmetics Personal products Gift vouchers Travel Entertainment This list pretty much mirrors the high- volume categories for online purchasing. All of these findings suggest that online purchasing is…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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