put smartphones at the centre of your promotional strategy A study in the United Kingdom in 2017 found that 58% of larger businesses have a dedicated mobile marketing team. This highlights the importance of mobile marketing. A second study in the United Kingdom found that 84 percent of small businesses that invested in mobile marketing […]

put smartphones at the centre of your promotional strategy A study in the United Kingdom in 2017 found that 58% of larger businesses have a dedicated mobile marketing team. This highlights the importance of mobile marketing. A second study in the United Kingdom found that 84 percent of small businesses that invested in mobile marketing got a commercial return. This highlights the relevance of mobile marketing to businesses of all sizes. Another study in the United Kingdom found that one in six consumers use a smartphone to go online in 2017. This clearly highlights the growing importance of smartphones in communicating with consumers. Despite all of this, I still get the impression that for many businesses in Australia, mobile devices are a secondary consideration. Once they have organised their website, if there is still budget remaining, they address mobile devices – first considering responsiveness, and only developing an App if…