look at all of the communication options including sms I do not like receiving sales offers by SMS, or indeed any form of text message. The fact is, however, research suggests that I am in a minority. Some 75% of people surveyed in the UK in 2017 said that they ‘liked offers sent by text’. […]

look at all of the communication options including sms I do not like receiving sales offers by SMS, or indeed any form of text message. The fact is, however, research suggests that I am in a minority. Some 75% of people surveyed in the UK in 2017 said that they ‘liked offers sent by text’. The majority of consumers, at least in the UK, like being marketed to by way of text messages. At the very least, they like receiving offers this way. This point is further emphasised in the study by the finding that 78% of people ‘wished that they could have a conversation with a business by text. This finding suggests that, in the UK at least, text messaging may be preferred to a ‘real conversation’. Further, another study found that 90% of people who enrolled in an SMS loyalty programme, feel that they gained from it. It…