embrace local search Research completed by Retailing Today found that 81% of shoppers conducted a ‘local search’ before making a significant purchase. This highlights the importance of addressing local search. Research completed by WordStream found that 72% of consumers who used ‘local search’ visited a store within 5 miles. This points to the power of […]

embrace local search Research completed by Retailing Today found that 81% of shoppers conducted a ‘local search’ before making a significant purchase. This highlights the importance of addressing local search. Research completed by WordStream found that 72% of consumers who used ‘local search’ visited a store within 5 miles. This points to the power of local search. Google has reported that 30% of all searches relate to a location, and 28% of searches are for something nearby. Google has also reported that 50% of local searches using a mobile device lead to a visit to a local store within one day. Research by Engine Land, found that 78% of local mobile searches lead to an offline purchase. All of this data suggests that ‘local search’ needs to be a part of the SEO strategy for many businesses. Wikipedia defines ‘local search’ as, ‘the use of specialized Internet search engines that allow…