understand how smartphones are used in e-commerce Research suggests that there are 19.4 million mobile phone users in Australia. Some 66% of online transactions involve a smartphone at some point, and 35% of online transactions are facilitated by a mobile device. It is reported that 27% of Australians now use a mobile device to shop […]

understand how smartphones are used in e-commerce Research suggests that there are 19.4 million mobile phone users in Australia. Some 66% of online transactions involve a smartphone at some point, and 35% of online transactions are facilitated by a mobile device. It is reported that 27% of Australians now use a mobile device to shop at least weekly. The differential between the 66% of smartphone involvement and 35% facilitation of the transaction is explained by the fact that 29% of consumers use smartphones for research and price comparison purposes only. Further, many of these comparisons occur in a bricks and mortar store. But will this growth in the involvement of smartphones in e-commerce, continue? It almost certainly will. However, research in the UK suggests that the rate of growth will slow. In the UK, the use of smartphones to make transactions grew by 96% in 2016. By 2017 this rate…