develop strategies to minimise cart abandonment Research in the United Kingdom has found that 74% of visitors to e-commerce sites add something to their cart and then leave without making a purchase. This means that after investing in marketing, successfully attracting the visitor to the site, presenting the product in an appealing way, and probably […]

develop strategies to minimise cart abandonment Research in the United Kingdom has found that 74% of visitors to e-commerce sites add something to their cart and then leave without making a purchase. This means that after investing in marketing, successfully attracting the visitor to the site, presenting the product in an appealing way, and probably pricing the product competitively, all of that good work is lost. It ends up being for nothing. It was found that while abandonment rates are always high, they do vary from product to product. For example, health and beauty abandonment rates were 68.2% compared with consumer electronics at 78.8%. This clearly highlights the importance of monitoring cart abandonment rate. It is equally important to identify the reason that abandonment rates are so high. Why do visitors go through the process of finding the site, identifying the product, considering it merits, putting in in their cart…