now the vote is over, leverage the opportunity This is the fifth of five ‘Thoughts of the Day’ addressing the marketing opportunities in the LGBTQI community. It would, of course, be folly to suggest that this is a homogeneous community. It is anything but. For this reason, among others, the primary focus here is on […]

now the vote is over, leverage the opportunity This is the fifth of five ‘Thoughts of the Day’ addressing the marketing opportunities in the LGBTQI community. It would, of course, be folly to suggest that this is a homogeneous community. It is anything but. For this reason, among others, the primary focus here is on people identifying as gay or lesbian. The Federal Government spent more than $122 million surveying Australians about marriage equality. The pre-poll research suggested that between 64% and 78% of Australians were in favour of marriage equality. With the 62% result, the electorate could question the merits of spending the $122 million. Once the required legislation has passed, it is likely that a significant percentage of the 33,000 gay couples in Australia, of which 20,000 presently consider themselves to be in a de-facto relationship, will seek to marry. There is also some likelihood that a percentage…