connect emotionally first and foremost US research found that most people who have a connection to a brand, have a positive connection. Few people bear a grudge toward a brand. In fact, 91% of people who reported an emotional response to a brand reported a positive response. Further, customers who reported a positive emotional connection […]

connect emotionally first and foremost US research found that most people who have a connection to a brand, have a positive connection. Few people bear a grudge toward a brand. In fact, 91% of people who reported an emotional response to a brand reported a positive response. Further, customers who reported a positive emotional connection to a brand were worth 50% more, in terms of revenue, than those who did not have a connection. This highlights the importance of brand loyalty, and the emotional component of that loyalty. This research further found that: • Men were more likely to have a positive emotional connection than women – 68% to 64% • 65 – 75 year old people were more likely to have a positive emotional connection than 18 –24 year old people – 80% to 60% It seems that older people are more brand loyal. Indeed, the older people get,…