think smartphones first with millennials Millennials are not the most affluent market, but they are an important market. They have idiosyncrasies born of the environment in which they have grown up, and these need to be understood when marketing to them. Millennials are people aged 18 – 35. Research has found that 89% of millennials […]

think smartphones first with millennials Millennials are not the most affluent market, but they are an important market. They have idiosyncrasies born of the environment in which they have grown up, and these need to be understood when marketing to them. Millennials are people aged 18 – 35. Research has found that 89% of millennials actively and constantly use smartphones to stay connected. This is ‘the smartphone generation’. The smartphones is their preferred vehicle for just about everything, including: • Shopping • Researching • Consuming news • Social media Highlighting the preference for smartphones, only 79% use laptops to stay connected, 37% use tablets to stay connected, and 37% use desktop computers to stay connected. This is very different to baby boomers, who prefer desktops and laptops. This has significant implications for marketing to, and communicating with, millennials. For example, websites need to be responsive and readily consumable on a…