Retail data out today suggests that in the last 12 months Australians spend $11,000,000,000 online. Of this, some $6,000,000,000 was spent overseas. Less than half was spent in Australia. Another reports released today suggested that there was a hope that the falling value of the Australian dollar will help to ensure that a greater proportion […]

Retail data out today suggests that in the last 12 months Australians spend $11,000,000,000 online. Of this, some $6,000,000,000 was spent overseas. Less than half was spent in Australia. Another reports released today suggested that there was a hope that the falling value of the Australian dollar will help to ensure that a greater proportion of online purchases would be made inside Australia. This suggestion is predicated on the notion that it will now be cheaper to buy in Australia. Whilst this is true, it is now cheaper to buy inside Australia, to be predictive and accurate, the theory involves the proposition that price is a major determinant of where purchases are made. In other words, if it is cheaper in Australia, people will buy in Australia, because price is a, if not the major driver of online shopping behaviour. But, whilst price is a driver of online purchasing it…