pay much more attention to the visual aspects of your marketing This is the first in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the great importance people attribute to the […]

pay much more attention to the visual aspects of your marketing This is the first in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the great importance people attribute to the sense of sight. Do not underestimate the importance of the visual aspects of communication. Research reported by Elizabeth Ching in CrowdRiff found that: 90 percent of information sent to the brain is visual This same research also found that: 65% of people are ‘visual learners’ 10% of relevant ‘heard information’ is retained for three days or more 65% of relevant ‘visual information’ is retained for three days or more The fact that this data has been replicated in a number of studies confirms the importance of visual information. For the majority of sighted people, vision…