pay more attention to video This is the third in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the great importance people attribute to the sense of sight. Do not underestimate […]

pay more attention to video This is the third in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the great importance people attribute to the sense of sight. Do not underestimate the importance of the visual aspects of communication Research reported by INC.com found that 85% of consumers were more likely to buy a product after viewing a video promoting that product. It further estimates that 79% of all online content posted in 2018 will be video. Video is becoming increasingly important in marketing. In fact, it is becoming an expectation rather than an option or a ‘good to have’. Surveys reported by Hubspot found that: 5% of small businesses in the United States now use video in marketing 60% of marketers intend to increase their…