pay more attention to video This is the fourth in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the great importance people attribute to the sense of sight. Do not underestimate […]

pay more attention to video This is the fourth in a series of ten thoughts on the visual aspects of marketing. Research shows that many human beings are more frightened of blindness than death. As irrational as this might be, it reflects the great importance people attribute to the sense of sight. Do not underestimate the importance of the visual aspects of communication. Research reported by Hubspot suggests that a consumer is 3 times more likely to remember statistics if they are presented in an infographic. Infographics are a potentially powerful communication tool, especially with regard to statistics. This is an important finding. Equally important, and particularly illuminating, are the reasons why this is the case: 90% of the information that reaches the brain is visual The brain processes visual information 60,000 times faster than text 93% of human communication is non-verbal Findings regarding engagement are also of interest: 67%…