in communicating your brand, personalise your social media This is the seventh of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, […]

in communicating your brand, personalise your social media This is the seventh of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? A recent survey in the United States found that the reach of personal branding messages on social media is a stunning 561% greater when the communication is personal rather than corporate. In other words, personal branding strategies are vastly more effective when they are the responsibility of the individual, rather than the business they work for. This is, perhaps, why Richard Branson manages his personal brand rather than leaving this activity to his employees at Virgin. This…