inspire referral This is the ninth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have […]
inspire referral This is the ninth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? Seth Godin once suggested that, ‘nobody recommends a mediocre restaurant’. He was not suggesting that they might not eat there occasionally because or price or convenience, but that they would not recommend it to friend or colleague. We rarely recommend the average or mediocre. We generally only recommend the exceptional. A recent survey in the United States found that 78% of recruiters rely on referrals or recommendations to identify the best candidates. While the difference between restaurants and job applicants is acknowledged, the…