78% of recruiters find candidates through referral

inspire referral This is the ninth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have […]

inspire referral This is the ninth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? Seth Godin once suggested that, ‘nobody recommends a mediocre restaurant’. He was not suggesting that they might not eat there occasionally because or price or convenience, but that they would not recommend it to friend or colleague. We rarely recommend the average or mediocre. We generally only recommend the exceptional. A recent survey in the United States found that 78% of recruiters rely on referrals or recommendations to identify the best candidates. While the difference between restaurants and job applicants is acknowledged, the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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