actively manage the consistency of your messaging This is the last of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and […]

actively manage the consistency of your messaging This is the last of ten thoughts addressing the critical issue of personal branding. Jeff Bezos maintains that your brand is, ‘what people say about you when you are not in the room’. So, what do people say about you when you are not in the room, and what effect does this have on how they behave towards you and the business you work in? The results of a recent survey in the United States found that 70% of recruiters have rejected a job applicant on the basis of their online profile. There is a growing trend around the world, for people to delete existing social media profiles and develop new ones when moving into the job market. There is even a trend for people to change their name in order to ensure that all records of an old social media profile do…