I often talk on the subject of ‘Personal Branding’. More often than not, people come along to hear these talks because they are interested in developing a personal brand. What they don’t realise is that they already have a personal brand, at least amongst the people that know them.It may not be the brand they […]

I often talk on the subject of ‘Personal Branding’. More often than not, people come along to hear these talks because they are interested in developing a personal brand. What they don’t realise is that they already have a personal brand, at least amongst the people that know them.It may not be the brand they want, but it is a brand nonetheless. it may not be as well know as they might want, but it is still a brand. A brand is in essence a summary of the audiences expectations of an organization or individual. If the audience has expectations of you, then you have a brand, even if those expectations are undesirable. Personal Branding is all about determining what those expectations should be and then communicating in a way that ensures they are understood by all the people you want them to be understood by. For some people this…