understand how patients use the internet This is the first of five thoughts addressing marketing in the health and medical sector. Research suggests that this is now the largest sector in the Australian economy. That said, it is a sector under pressure economically and it is not at all well regarded in terms of the […]

understand how patients use the internet This is the first of five thoughts addressing marketing in the health and medical sector. Research suggests that this is now the largest sector in the Australian economy. That said, it is a sector under pressure economically and it is not at all well regarded in terms of the application of 21st century marketing expertise. Research in the United States in 2017 found that 72% of consumers surveyed used the Internet to search for health information. This, of course, included those seeking advice from Dr Google. This research also found that: 47% search for information about doctors or other health professionals 38% search for information about hospitals and other medical facilities These findings are entirely consistent with those for other professions and similar sectors of the economy. Consumers are relying on the Internet more and more, not just to identify a convenient and qualified…