use values to maximise productivity This is the third in a series of five thoughts addressing the importance of core values and culture in driving team productivity, maximising sales and margins, and minimising costs. There is almost certainly nothing more potent than core values that staff engage with and reflect in their daily behaviour, in […]

use values to maximise productivity This is the third in a series of five thoughts addressing the importance of core values and culture in driving team productivity, maximising sales and margins, and minimising costs. There is almost certainly nothing more potent than core values that staff engage with and reflect in their daily behaviour, in terms of maximising return on investment and overall profitability. Recent research in the United States found that businesses with happy employees outperformed those with unhappy employees by 20%. Another study found that: Happy employees produce 12% more Unhappy employees produce 10% less Yet another study found that 70% of employees who believed their employer to be financially successful said executives spoke to them often about the core values. There is a mountain of evidence that points to the importance of values as a tool for maximising productivity. Of course, the caveat here is that the…