use values to bring the team together as one This is the fourth in a series of five thoughts addressing the importance of core values and culture in driving team productivity, maximising sales and margins, and minimising costs. There is almost certainly nothing more potent than core values that staff engage with and reflect in […]

use values to bring the team together as one This is the fourth in a series of five thoughts addressing the importance of core values and culture in driving team productivity, maximising sales and margins, and minimising costs. There is almost certainly nothing more potent than core values that staff engage with and reflect in their daily behaviour, in terms of maximising return on investment and overall profitability. Values lay at the heart of both culture and branding. They can be the key to driving both productivity and performance in terms of sales and margins. A recent study in the United States found that 79% of employees who felt engaged with their employer’s core values believed they had a better understanding of their employer’s objectives and greater engagement with them. There was a sense that shared values bring employees closer to the business and its objectives. This, in turn, facilitates…