understand and embrace generational differences Given the findings of the Royal Commission into the banking sector, this is surely the right time to be discussing the importance of ethics in business. This is the final in a series of five thoughts addressing ethics in business and, more specifically, in marketing. Baby boomers often make disparaging […]

understand and embrace generational differences Given the findings of the Royal Commission into the banking sector, this is surely the right time to be discussing the importance of ethics in business. This is the final in a series of five thoughts addressing ethics in business and, more specifically, in marketing. Baby boomers often make disparaging comments about millennials, suggesting that they are lazy, self-absorbed, difficult to communicate with, and short-term in their thinking. As a baby boomer, I have some, though not a lot, of empathy for this view. I also have empathy for the view that whatever they are – we created them. That said, recent research in the United States found that 61% of millennials are worried about the future of the planet and the impact that business is having on it. That worry is in part self-serving, because they have to live in the world being left…