help develop connections This is the fourth of five thoughts dealing with the core psychological needs of all consumers. Each one of these six needs represents an opportunity for business. This thought addresses the critical issue of connection. It is interesting to consider the three most important factors in determining life expectancy in 2018. The […]

help develop connections This is the fourth of five thoughts dealing with the core psychological needs of all consumers. Each one of these six needs represents an opportunity for business. This thought addresses the critical issue of connection. It is interesting to consider the three most important factors in determining life expectancy in 2018. The third most important factor is genetics. The second most important factor is environment (including health related factors such as smoking). However, the most important factor is human connection. Put simply, people with friends live longer. The issue of connection is becoming increasingly important as more and more Australians find themselves living alone. In 2018, some 30% of Australians live with no one else in the home. This, in turn, has contributed to the growth in social media and the coffee culture in Australia. That said, Professor Dunbar discovered in his research, that the median number…