make life easier for users Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the last of five thoughts touching on this […]

make life easier for users Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the last of five thoughts touching on this complex issue. Recent research found that 70% of websites fail to display a strong call to action, and most suffer as a consequence. Other research in 2017 found that: 64% of consumers want contact information on the home page 44% of consumers leave a site if the contact information is not on the home page Another study found that: 86% of visitors want accessible information about the product 52% of visitors want to look at the ‘About Us’ information Another study found that: 50% of visitors will use the navigation menu 36% of visitors will…