focus on offering an excellent customer experience The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline […]

focus on offering an excellent customer experience The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline options increase and the number of international brands offering great customer experience grows, so all businesses must focus on offering customers a unique and engaging experience. This is the first of five thoughts on this subject. Research undertaken by Dimension Data in the United States found that 84% of businesses that devote resources specifically to enhancing the customer experience (CX) report a return on their investment by way of increased revenue. Research completed by Thinkjar in the United States found that 55% of consumers were prepared to pay for a guaranteed customer experience, further emphasising…