don’t say it, demonstrate it The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline options increase […]

don’t say it, demonstrate it The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline options increase and the number of international brands offering great customer experience grows, so all businesses must focus on offering customers a unique and engaging experience. This is the third of five thoughts on this subject. The reality is, trust is in short supply in 2018. For a business to say that their brand does ‘XYZ’ is no longer enough. Consumers want a business to demonstrate what their brand can do and to confirm its capacity to meet their expectations. In addition, consumers are finding out as much as they can and understanding a product before they…