deliver seamless consistency The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline options increase and the […]

deliver seamless consistency The experience your customers enjoy (or not) when they interact with your business is more important than ever. As the number and quality of online options increases, so it becomes more important for offline business to focus on this great potential differentiator – the customer experience. As offline options increase and the number of international brands offering great customer experience grows, so all businesses must focus on offering customers a unique and engaging experience. This is the final of five thoughts on this subject. Research completed in the United States found that 87% of consumers interacting with a brand want a seamless experience. That is, customers want to move through the purchase process efficiently, without barriers or issues to address. This highlights the importance of convenience in the customer experience. Customers want their experience to be as convenient as possible. A seamless customer experience is often viewed…