identify a new niche There are more than 25,000,000 people living in Australia today, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich with opportunities. This is the first of five thoughts considering some of those opportunities. In 2018, more than 5 million Australian […]

identify a new niche There are more than 25,000,000 people living in Australia today, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich with opportunities. This is the first of five thoughts considering some of those opportunities. In 2018, more than 5 million Australian residents do not speak English at home. Three hundred different languages are spoken, 45 of which are indigenous languages. The Prime Minister may not be correct when he bleats platitudes such as, ‘Australia is the most successful multi-cultural country on earth’. After all, there is no way of measuring this, and even Malcolm’s criterion is unclear. He is, however, right in highlighting the multi-cultural nature of Australia. Australia is both multi-cultural and multi lingual, and many of the 5 million people who do not speak English at home, struggle to speak it anywhere else. Certainly,…