19,200,000 and growing

leverage the demographic realities There are more than 25,000,000 people living in Australia today, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich with opportunities. This is the third of five thoughts considering some of those opportunities. The fact is, regional and remote areas […]

leverage the demographic realities There are more than 25,000,000 people living in Australia today, and it is estimated that there will be more than 27,000,000 by 2022. The Australian market is growing and rich with opportunities. This is the third of five thoughts considering some of those opportunities. The fact is, regional and remote areas represent important markets for many businesses and essential markets for others. At the same time, 19.2 million of Australia’s 25 million people live within 50 kilometres of the coast. The suggestions of National Party politicians that regional Australia is the heart and soul of the nation, or that we are a nation built on the sheep’s back, may once have been true, but this is no longer the case. Certainly, agriculture and mining, which occur in regional and remote areas, are important components of the country’s economy, but both are increasingly capital intensive and both…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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