don’t appoint a consultant who can’t explain it so that you can understand it Over recent weeks, readers of Thought of the Day have highlighted a number of issues that they are interested in having addressed in this newsletter. This is the first of five issues raised by readers. Most, if not all of them, […]

don’t appoint a consultant who can’t explain it so that you can understand it Over recent weeks, readers of Thought of the Day have highlighted a number of issues that they are interested in having addressed in this newsletter. This is the first of five issues raised by readers. Most, if not all of them, have been raised on more than one occasion. SEARCH ENGINE OPTIMISATION (SEO) American research in 2017 found that 61% of marketers consider improving their organic presence to be their top marketing priority. This underscores the perceived importance of SEO. But does SEO work? Yes, it does, or at least it can! Another study found that 82% of marketing executives consider their SEO to be increasingly effective, with 42% describing the increase as significant. This suggests that some businesses are realising a return on their investment in SEO. In my experience, however, many are not! I…