devote resources to content marketing – once you have a strategy This is the third of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace sooner rather than later. Research suggests that 86% of B2C businesses use content marketing with: 37% being committed 42% being very […]

devote resources to content marketing – once you have a strategy This is the third of five thoughts addressing tends in marketing that all marketers need to understand, and many will need to embrace sooner rather than later. Research suggests that 86% of B2C businesses use content marketing with: 37% being committed 42% being very committed Research also suggests that some 53% of B2B businesses use blogging to drive sales with: 38% committed to content marketing 36% very committed to content marketing Interestingly, another study found that 55% of B2B marketers report being unclear on what success in content marketing looks like. B2C marketers had a better understanding of the effectiveness of their content strategy, but improvement is still required. Yet another study found that content marketing strategies are rare: Undocumented strategy – 38% Documented strategy – 37% So what issues should the strategy address to maximise returns on investment…