keep a close eye on emerging technologies This is the third of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of.US research completed in 2018 suggests that expenditure on […]

keep a close eye on emerging technologies This is the third of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of.US research completed in 2018 suggests that expenditure on virtual reality and augmented reality technology will increase by 18% in the year ahead. Unit sales are predicted to increase by 25% in the next 12 months, while the total US AR/VR device market is currently valued at US$1.8 billion.Segments driving sales growth are reported as follows: Consumer hardware   15.6% Virtual reality games   6.6% Augmented reality games   5.1% Onsite assemblies   3.1% Retail showcasing   2.9% This highlights the potential for sales growth in these areas. It also points to the increasing popularity of VR and VR gaming. It even suggests good times ahead for start ups…