be sincere and understated about CSR This is the fourth of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of. A recent survey in Australia found that some 84% […]

be sincere and understated about CSR This is the fourth of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of. A recent survey in Australia found that some 84% of consumers considered corporate social responsibility, or an organisation’s contribution to its community, as being critically important in terms of their perceived image of the brand and propensity to engage with it. Internationally, research has found that 64% of CEOs report that they will be increasing their investment in CSR in the year ahead. Another study found that 81% of consumers will make personal sacrifices to support a socially responsible business. Research in Australia has found that critical consumer concerns in terms of CSR include: Workplace equality and diversity Social and environmental responsibility Consumer engagement…