$31 billion – the value of Air BNB in 2017 This is the tenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond. Most of us use the sharing economy. Most consumers in 2018 have used: Air BNB Uber Air Tasker Rate Setter Freelancer Spacer If we have not used these, […]

$31 billion – the value of Air BNB in 2017 This is the tenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond. Most of us use the sharing economy. Most consumers in 2018 have used: Air BNB Uber Air Tasker Rate Setter Freelancer Spacer If we have not used these, we have used one of the other thousands of sharing economy businesses available through a range of websites and Apps. The sharing economy is booming and with good reason. The sharing economy, or more specifically sharing economy businesses: Address increasing concerns about sustainability Tend to promote under-utilised resources Empower consumers Play into the increasing concerns about big business In addition, many sharing economy businesses such as Airbnb can be developed at a fraction of the cost of a traditional business. In 2017, Airbnb was valued at US$31 billion – a similar value to Marriot International,…