34% of businesses absolutely unprepared for AI This is the thirteenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.A recent survey found that 34% of businesses considered themselves unprepared for AI, at least with respect to marketing. My experience would suggest that while 34% might recognise that they are unprepared, […]

34% of businesses absolutely unprepared for AI This is the thirteenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.A recent survey found that 34% of businesses considered themselves unprepared for AI, at least with respect to marketing. My experience would suggest that while 34% might recognise that they are unprepared, a further 34% plus are actually unprepared – without knowing or understanding that they are unprepared. So, how has AI been applied in marketing? Here are some examples: AI generated content – WORDSMITH, for example, can pick elements from a dataset and structure a ‘human sounding’ article Voice search – GOOGLE, AMAZON, and APPLE, among others are now providing voice search capabilities, impacting significantly on SEO strategies Media buying – machine learning algorithms can more effectively target ads at the most relevant customers Propensity modelling – using large amounts of historical data to create a…