outsource what you are not good at I have never met a marketing manager or business proprietor who did not want to reduce marketing costs or increase the return on the dollars being spent. With that in mind, I will start the year with my first 10 THOUGHTS on how to maximise return on investment in marketing expenditure. This is the […]

outsource what you are not good at I have never met a marketing manager or business proprietor who did not want to reduce marketing costs or increase the return on the dollars being spent. With that in mind, I will start the year with my first 10 THOUGHTS on how to maximise return on investment in marketing expenditure. This is the fourth. A recent study in the US found that some 97% of salespeople are not good at cold calling. Another study found that some 40% of salespeople consider cold calling the hardest part of what they do. This is a real problem for businesses that depend on a steady flow of new customers and particularly for a new business that is yet to establish a profile that attracts enquiry and support of a loyal customer base.Advertising guru, David Ogilvy, is reported to have said – ‘Hire people who are better than you are, then leave…