have more one to one conversationsThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the seventh of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, […]

have more one to one conversationsThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the seventh of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others are new. Each of these trends reflects the evolving nature of consumers, the growth in smarter and smarter technology, and the increasing complexity of the markets in which we operate. A recent study found that 96% of marketers believe that personalisation in marketing enhances customer relationships. Personalisation has been a significant trend for some years, and it is set to become even more critical in 2019 as technology advances, and its efficacy is recognised. One study found that personalised emails generate three times the response rates of general email.While email is decreasing in…