use influencers strategicallyThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the ninth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others are […]

use influencers strategicallyThe beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the ninth of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others are new. Each of these trends reflects the evolving nature of consumers, the growth in smarter and smarter technology, and the increasing complexity of the markets in which we operate. There is much talk on social media and in marketing texts and journals about the use of influencers to recommend products and drive sales. To some extent, the use of influencers has always been a topic of discussion in marketing, with celebrities endorsing products in advertising since the earliest days of marketing. Research suggests, however, that there are differences in how influencers operate and indeed, the…