embrace machine leaning The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the last of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others […]

embrace machine leaning The beginning of a new year is as good a reason as any to take a look at some of the marketing trends gaining traction. This is the last of ten THOUGHTS addressing significant trends that will be important to marketers in 2019. Some have been around for a while, and others are new. Each of these trends reflects the evolving nature of consumers, the growth in smarter and smarter technology, and the increasing complexity of the markets in which we operate. Forbes magazine reports that some 84% of businesses in the United States are now embracing machine learning. The reasons are clear: 75% of organisations using machine learning report an increase in customer satisfaction of greater than 10%. Research suggests that the use of machine learning and AI will increase even more rapidly in 2019 than it has in recent years. The predictions are for huge…