stop customers abandoning you As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have […]

stop customers abandoning you As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have as priorities in 2019 – or perhaps any year. This is the second of ten THOUGHTS addressing suggested  priorities for 2019. Yesterday, I wrote about conversion rates, with a focus on the offline environment. Conversion rates are, of course, important both offline and online. They are very often a bigger problem in the online environment, due to the absence of human contact throughout the sales process. Recent research found that the average abandonment rate in e-commerce is 68%. To be clear, this means that 68% of all customers, or potential customers, who put goods in…