focus on the lifetime value As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly priorities will vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should […]

focus on the lifetime value As the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly priorities will vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have as priorities in 2019 – or perhaps any year. This is the fifth of ten THOUGHTS addressing suggested priorities for 2019. Yesterday, I wrote about the importance of having an offering that is remarkable enough for people to talk about and refer. Today’s THOUGHT is about getting customers to come back – over and over.This is all about viewing every customer as a lifelong stream of income rather than a transaction.  Obviously, this principle is less important in some industries but it is very important in most – goods and services alike. Consider…