constantly review your agency arrangementsAs the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have […]

constantly review your agency arrangementsAs the new year gets underway, it seems sensible to ask ourselves what our priorities should be for 2019. Clearly, priorities vary from business to business, but as the economy threatens to tighten, and the pressure on return on investment continues to dog us, there are things we should all have as priorities in 2019 – or perhaps any year. This is the tenth of ten THOUGHTS suggesting priorities for 2019. The fact that 50% of the world’s advertising is now on Facebook or Google is one reason why so many businesses are questioning their advertising agency arrangements. The power of social media is one very good reason to question the contribution that advertising agencies can make to the businesses they once served with impunity. However, it is not the only reason, and it is by no means the most important reason. Before going on, I…