prioritise ethics over CSRThere is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the second of 10 THOUGHTS addressing ethics, values, and CSR in marketing. Ethical standards in business have never been more in the spotlight. In Australia, the Royal Commission […]

prioritise ethics over CSRThere is much talk these days about ethics, values, and corporate social responsibility – and rightly so. These are increasingly important subjects. This is the second of 10 THOUGHTS addressing ethics, values, and CSR in marketing. Ethical standards in business have never been more in the spotlight. In Australia, the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry has highlighted grossly unethical behaviour over an extended period by a range of businesses in the finance sector. A current Royal Commission into Aged Care Quality and Safety is suggesting unethical conduct in this sector. Evidence suggests that consumers are increasingly concerned about business ethics – with only 37% of consumers trusting business. A recent global study reported some profoundly disturbing findings related to ethics in business. For example, 35% of employees surveyed admitted feeling under pressure to violate their employer’s code of ethics. Areas…