QUESTION – how do I maximise conversion rates?THOUGHT 2 – understand conversion rate variables!Recent research found that 70% of qualified enquiries or genuine prospects have a problem in mind that their proposed purchase will address. Understanding and being seen to be able to solve that problem is critical. It is important to understand the average […]

QUESTION – how do I maximise conversion rates?THOUGHT 2 – understand conversion rate variables!Recent research found that 70% of qualified enquiries or genuine prospects have a problem in mind that their proposed purchase will address. Understanding and being seen to be able to solve that problem is critical. It is important to understand the average conversion rate for your business and implement a strategy to ensure conversion rates are well above average and, ideally, at the upper end of the standard deviation. Factors influencing the average conversion rate will include: Product typeAverage order valueSource of enquiryTechnology involvedNature of the marketLocation of the market The ideal strategy to ensure your business rises above the average conversion rate includes understanding the purchase process and addressing the following: Maximise qualified enquiry – an issue addresses in the last THOUGHTEngage your audience – through their consideration of the optionsEducate those prospects committed to buying…