QUESTION – how do I maximise the average sale per customer?THOUGHT – think strategically about your strategyIt is perhaps not surprising that 66% of small businesses rate acquiring new customers as their number one priority. It is interesting to note however, that no businesses rated the average sale per customer as the number one priority. […]

QUESTION – how do I maximise the average sale per customer?THOUGHT – think strategically about your strategyIt is perhaps not surprising that 66% of small businesses rate acquiring new customers as their number one priority. It is interesting to note however, that no businesses rated the average sale per customer as the number one priority. Another study found that 70% of businesses rate revenue as their number one priority with 60% of those saying that new customers are the key to that increased revenue. No one discussed the average sale per customer This is consistent with the Australian obsession with advertising and communication more broadly. The fact is – attracting new customer is of critical importance, but so are the average sale per customer, repeat business rates and referral (online and offline).  Once the customer has been secured, the only way to maximise the return on the investment to date,…