QUESTION – how do I present to win? THOUGHT – place the same priority on delivery and content Human beings make critical decisions about the people they meet in as little as 30 seconds. Indeed, research suggests that the impressions we form in the first 30 seconds – most often based on non-verbal cues – […]

QUESTION – how do I present to win? THOUGHT – place the same priority on delivery and content Human beings make critical decisions about the people they meet in as little as 30 seconds. Indeed, research suggests that the impressions we form in the first 30 seconds – most often based on non-verbal cues – are the impressions we retain and the rationalise, no matter what additional input we receive. Research on verbal presentations suggest that 55% of the impact comes from non-verbal factors, 38% of the impact comes from the voice, and only 7% of the impact comes from the content. Research also show however that the majority of presenters spend the majority of their preparation time addressing the content, when non-verbal factors are more important. We have all gone to sleep listening to quality content presented badly – and if you go to sleep, or simply stop paying…